Assistant Vice President - Marketing

Kolkata, West Bengal, India Full-time

The Assistant Vice President, Marketing, is responsible for defining and maintaining a strong corporate brand and image and results-driven multi-channel communications to highlight the work of all departments and initiatives. The incumbent supervises a team of creative professionals, including writers, editors, and designers. The incumbent will be held accountable for the planning and management of the organization’s brand and marketing efforts, including data-driven, creative marketing for Labsense Technology Services and its Flagship brands like Tiyo, HealthView, Welistry, Infinite etc. The AVP, Marketing will manage the marketing of existing and new accounts for strategic partners and special initiatives, and establish goals and metrics to monitor performance and results. We are looking for someone with stellar marketing experience, excellent people skills, and a passion for spreading the word about the work we do.

Primary Duties and Responsibilities:

  1. Develop and maintain the corporate brand and monitor brand loyalty across all organizational public communications
  2. Plan, conceptualize, and produce all corporate collateral—reports, presentations, fact sheets, etc. Build and maintain a corporate presence in presentations and other public communications.
  3. Integrate and coordinate marketing and communication efforts across various departments to ensure consistent messaging and identify opportunities for cross-promotion
  4. Utilize diverse communication channels (including print, digital, and social) and leverage new technologies for effective communication and engagement
  5. Lead creative, data-driven, results-focused marketing efforts to grow awareness
  6. Plan, conceptualize, direct, and produce all marketing materials
  7. Serve as the primary marketing expert for in-house clients, working with colleagues in the communications department who are the leads on those portfolios
  8. Manage marketing support for key strategic business partners to meet revenue targets
  9. Oversee and direct market research and customer service monitoring processes and initiatives.
  10. Build, develop and manage marketing team (to include consultants and vendors) capable of carrying out needed marketing strategies.
  11. Establish departmental marketing goals and metrics and monitor performance and results, and ensure the team has the tools and expertise needed to take advantage of opportunities, from email marketing to advertising.
  12. Negotiate and manage contracts with external vendors for creative, design, print, and other marketing needs
  13. Direct and manage all activities to meet budgets

Required Qualifications:

  1. Bachelors in Communication, Marketing, Journalism or related field; Masters preferred
  2. 5+ years of demonstrated experience and leadership in managing a marketing program with real results
  3. Ability to work effectively with peers, direct reports, and senior-level executives
  4. At least 3 years of supervisory and project management experience
  5. Exceptional written, oral, interpersonal, and presentation skills
  6. Results-oriented with a high attention to detail, ability to multi-task, and meet deadlines in a demanding, fast-paced environment

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